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Litmus Email Testing (#5)

Sending emails? Testing your layouts in every email client is essential. Writing markup for emails is harder than writing markup for browsers (because it is more tedious).

The tool is pricey, but it is worth it and you can get a free trail for 7 days.

When you first sign-in you are presented with a screen that tells you to paste your HTML email content. However, it’s easier simply to send your test emails to the auto-accept address they provide you.

When you send off emails to this address, Litmus automatically just pulls them in and lets you look at them.

When you hover over an item in the inbox, buttons appear to let you navigate to a view specific to that email:

For this brief introduction we’re going to right to the “Checklist” view, which shows you how your email looks in every email client.

For macOS (Apple), it even shows you different versions for “dark” and “light” depending on if the user has dark or light set in their browser.

It shows you every email client in a small thumbnail view which you can easily scroll through to test all your emails.

Here’s yesterday’s blog post turned into an email and how it looks in Litmus:

Next check out the “First Impressions” and “Accessibility” sections, which will analyze and give you tips on your subject, name, preview text. Below you get an analysis for alt tags, missing HTML attributes, and things that make your content friendly to non-standard screen readers (for accessibility).

You can also use Litmus’s interactive builder to actually build out your email too.

Although a lot of email marketing tools abstract a lot of these concerns away from content creators, if you are hand-coding emails Litmus remains a strong and solid tool for anyone who wants to build their own custom HTML emails.