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Tools

Mention (#20)

Mention is the “be in the know” tool for marketers to understand what social media influencers are saying about keywords or topics. Mention also has comparative analysis and sophisticated change-over-time graphs for trend analysis.

Another tool for Social Media & Trend Analysis: Mention.

Moreso than other’s I’ve explored in this series, Mention’s selling point is that it proactive monitors your interests (by specific topic, celebrity, a political issue, cause, etc).

Mention.com

Its first few steps require a bit of up-front knowledge about what you’re looking for, as it asks you this right away:

In the Feed view, we can see a mailbox-like view of all the places where this topic is picked up across the internet.

We add a filter by source and language

Specifically for a brand, we can tell mention our social media pages and profiles. Mention will create a feed showing any time someone mentions these social media accounts in their own timeline.

Insights

A “last 7 days” view gives us a trend over time view of how this topic changes.

Mention is the "be the first in the know" tool to get alerts and insights into how your topic of interest is being talked about online. This early warning system can give you braod overview into where your topic is mentioned online and on social media.

All-in-all, Mention seems like a slick tool for a specific brand to use but leaves some features to be desired for competative research.

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