Another tool for Social Media & Trend Analysis: Mention.
Moreso than other’s I’ve explored in this series, Mention’s selling point is that it proactive monitors your interests (by specific topic, celebrity, a political issue, cause, etc).
Its first few steps require a bit of up-front knowledge about what you’re looking for, as it asks you this right away:
In the Feed view, we can see a mailbox-like view of all the places where this topic is picked up across the internet.
We add a filter by source and language
Specifically for a brand, we can tell mention our social media pages and profiles. Mention will create a feed showing any time someone mentions these social media accounts in their own timeline.
A “last 7 days” view gives us a trend over time view of how this topic changes.
All-in-all, Mention seems like a slick tool for a specific brand to use but leaves some features to be desired for competative research.