Categories
Tools

Facebook Audience Insights (#23)

Facebook Audience Insight are available inside of the business manager in Facebook and let you explore all of the audiences you can market to on Facebook— that is, the entire world of Facebook users.

Today I want to explore New York State, so I enter “New York” in this region selector.

This chart tells me that of all the New Yorkers Facebook can advertise to, the largest cohort is 25-34-year-olds. It also tells me that advertises to 54% women and 46% men in New York state, which is off by just 1 percentage point as compared to the whole nation.

This powerfull tool is uniquely valuable when buying Facebook ads, but has even more implications for market research and understanding target markets.

Take a look at this chart of the top categories of interest for New Yorkers:


Finally, look at this side-by-side chart of New Yorker’s relationship status and education level, and notice that Facebook has also included the change in these things.

According to this chart, people are currently getting divorced relatively a lot (the number of individuals who marked themselves as married changed by negative 13% and the number of people who are single is up by 19%). Education level also appears to be rapily changing, with a 29% uptick in people who are going to grad school.

Leave a Reply

OR LOG IN WITH




Your email address will not be published. Required fields are marked *